What Training Do Marketing & Sales Schools Offer?
Working in marketing involves knowing how to determine the potential demand for your firm's products or services, identifying potential customers (businesses, the government, retailers, or the public), developing a pricing strategy, and monitoring trends. Some may oversee product development or work with advertising managers to help attract customers and promote the firm's products.
Sales managers have some duties that overlap with marketing. They too set goals, figure out ways to improve sales, and analyze sales statistics. They may also create training programs for sales representatives, assign sales territories, and contact dealers and distributors.
How do you learn to do all of this? Earning a bachelor's or master's degree in business administration with an emphasis on marketing and sales is one of the most typical paths, though many other diploma and certificate programs exist at marketing and sales schools across the country. Courses at marketing and sales schools may include:
- Business Law
If possible, you should also try to enroll in an internship while earning your diploma, certificate, or degree. Graduates of most schools go on to entry-level positions such as sales representative, purchasing agent, buyer, or perhaps marketing assistant and then advance from there.
Advantages of Attending Marketing & Sales Schools
Marketing and sales managers work in nearly every type of industry. According to the Bureau of Labor Statistics (BLS), 318,000 sales managers worked in the U.S. in 2006 and could be found in wholesale trade, retail trade, manufacturing, and finance and insurance industries. 167,000 marketing managers found employment throughout the professional, scientific, and technical services, and one-third of them worked within the finance and insurance industries. Those numbers are expected to increase by 12 percent from 2006-2016, creating thousands of new jobs.
According to the BLS, sales managers earned a median annual salary of $110,390 in 2008, while marketing managers earned $118,160 in the same year.