Some people have a knack for putting effective words with meaningful pictures to get their message across. If that describes you, you could shine in the field of advertising management. Education and classes from one of many accredited advertising schools can help you earn a certificate, diploma, or degree that will jump-start a rewarding career.
An advertising manager works either in-house (for that firm) or in an advertising agency (for many different clients). Advertising managers oversee all advertising and promotion activities. They supervise account executives who work directly with clients, creative employees who put together words and pictures to create an effective message, and media buyers who decide where and when to place the ads.
Advertising Career Information
In 2014, the U.S. Bureau of Labor Statistics (BLS) reports that there were 629,670 Advertising, Marketing, Promotions, Public Relations, and Sales Managers in the U.S. From 2014 through 2024, growth in this career field is expected to be slower than average -- at approximately 6 percent, it will bring the total number of advertising jobs to about 50,000.
Although advertising job growth is slow, the average annual earnings of advertising managers in 2014 were $127,880, according to the BLS. There's lots of competition for lucrative full-time advertising management jobs. Applicants with an appropriate college degree, high creativity, and strong communication and computer skills are in highest demand.
To set yourself up for success in advertising, your best bet is to pursue a bachelor's degree in advertising, marketing, art, or journalism. Your education and courses will likely include marketing, research, sales, communication, visual arts, and Web design. Businesses large and small are going global thanks to the Internet and other advances in communication, so learning a key foreign language will also be helpful. Other advertising workers, such as account executives and media buyers, may require only courses leading to a certificate or diploma.
Whatever area of expertise you choose, advertising school will be your first step on the road to success.